Portal Networking is an innovative approach to eCommerce. Portal Networking allows
wholesalers and retailers to utilize a single database structure for product inventory.
It eliminates the necessity to duplicate data entry efforts, yet still allows for
individualization of each seperate website.
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Each website has full control over design features
including:
- Page Selections
- Quick Links Selection
- Featured Items Selection
- Color Schemes
- Font Families
- Element Atributes
- Custom Banners
- Custom Pics
- And More...
Each website also has full control over catalog selections such as:
- Product Selection
- Department, Category and Sub-Category Divisions
- Mark-up (as a percentage or as a flat rate)
- Shipping Tables
- Sales Tax Rates
- And More...
Each website also has access to over 130 site reports including:
- Page Views and Page Visits
- Top Directories
- Monthly, Weekly, Daily, Hourly Visits
- IP Addresses
- Views Per Visit
- Search Engine Breakdowns
- Geographic Breakdowns
- And Many More...
Many business owners question the need for an eCommerce solution. “If the store
is keeping me busy, why do I need to expand into the internet?” “All of my customers
are within driving distance from me, and they enjoy coming to my store.” While these
comments may all be true, let’s look at some exciting statistics:
- eCommerce now facilitates over $4.7 trillion worth of sales annually, and this number
is rising.
- Over 40% of all in-store customers research products online before purchasing in-store.
- 80% of all websites are devoted to some sort of eCommerce. The more that eCommerce
grows, the advantages will go to the store with a website.
Owning an eCommerce site is like having a sales person available 24 hours a day
for unlimited customers, in virtually every city on the face of the earth, all at
the same time. Now is the time to take advantage of this opportunity.
Two of the real reasons why business owners do not have an eCommerce solution are:
- They have no idea how to start
- They have already tried a website and it didn’t work.
Too often, business owners head into a website project like they head into an advertising
campaign. They kind of have an idea as to what they want it to look like, then they
let the Advertiser take it from there. The Advertiser runs the ads and business
comes in (hopefully).
An eCommerce solution requires much more. A true eCommerce solution needs the attention
and dedication that a physical storefront requires. Your physical storefront needs
display design, advertising, staffing, inventory stocking, maintenance, and cleaning
to stay useful. Your digital storefront requires no less.
Most cookie cutter website shopping cart companies offer standard features, severely
limiting the creativity of your site. When curb appeal and store aesthetics account
for such a high percentage of customer interest and satisfaction, why put your digital
storefront through such limiting structure?
Advantage has a focus for small business. We have experience in retail, wholesale,
and non-profit business. We know the ups and downs of ownership. We are more than
techheads, we are entrepreneurs, like you. We have the expertise and knowledge to
implement the most basic to the most extensive eCommerce solutions you can imagine.
A true eCommerce solution is not a cost, it is an investment. It is an asset, just
like any other capital purchased. If it is treated as such, it will grow as your
business grows. It will make money, just as your physical storefront makes money.
The hosting plans page lays out four different site
plans. Skim through the available options and call us to help make the final decision.
Each eCommerce solution is as different as each physical storefront. We can tailor
a package just for you.